Culprit Unveils Three New Bait Options: ICAST 2017


(Press Release) – Having a bigger, thicker profile in the water, the Incredi-Bug is intended for bigger than average fish.

The Incredi-Bug was designed with ease of casting in mind, and can be skipped a country mile under docks and overhanging cover. Its heavy bulk loads the rod just right allowing it to skip perfectly. With a bait this big, you don’t want the action to be overly powerful. At slow speeds and at rest, it has very subtle crawfish-like movements. When moved quickly, the legs have a flapping action that looks like a fast swimming prey. Works great swimming and dropping into holes.

Can be rigged in numerous ways: Texas, jighead or swinging jighead. Use a 4/0 to 6/0 wide-gap hook and appropriate weight.

Available in 4.5-inch size and packaged in 6-count resealable bags.

MSRP $5.29


New SKINNY JERK design by Culprit brings unique hyper-swim action to a traditional soft-plastic jerk bait.

Thinner and longer than most jerk baits, Skinny Jerk was designed to hook fish easier and have a nice crisp action with more movement. Use weightless with small twitches to bring this bait alive in the water. Also works great with a scrounger head, underspin, and many other ways.

When Texas rigging, use a 3/0 or 4/0 hook.

Available in 6-inch size and packaged in 10-count resealable bags.

MSRP $4.99


The Culprit FAST VIBE creates the ultimate combination of tail action and body vibrations to get the attention of big bass

Designed to cover water with a nice tail-kicking action, the Fast Vibe can be buzzed on top or slowly reeled below the surface. This bait holds the hook well and excels around weeds and shallow cover.

Use a light weight 1/32- or 1/16-oz. for buzzing and 1/8- or 3/16-oz. for covering flats and dropping into cover. Rig with 3/0 or 4/0 hook.

Available in 6-inch size and packaged in 10-count resealable bags.

MSRP $4.99

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