Millennials Squeamish About Handling Raw Meat


Millennials Squeamish About Handling Raw Meat

Sainsbury’s, one of the largest grocery store chains in the United Kingdom is going to introduce “touch free packaging” for meat products such as chicken. People will be able to purchase meat in touch free packaging, open it, then drop the meat straight into the skillet.

Reason for the new packaging?

A number of millennials say they do not like handling raw meat. In fact, the word squeamish was used to describe how millennials felt about handling raw meat.

From the Daily Mail – Sainsbury’s is to introduce touch-free packaging ‘to help millennials who are squeamish about handling raw meat’.

A supermarket is to introduce touch-free packaging to help millennials who are afraid to handle raw meat.

Sainsbury’s will be bringing in pouches that allows customers to place chicken pieces straight into a frying pan without having touch them.

The supermarket chain said the plastic pouches were developed after consumers under the age of 35 said they didn’t like to handle uncooked meat.


How did we reach a point where people felt “squeamish” about handling raw meat?  Our ancestors hunted mammoth, mastodon, wild horse and cut slabs of meat off the animal. Those slabs were cooked over an open fire and the tribe would feast.

Somehow, we went from carving up beast which weigh several tons, to being afraid to touch raw chicken?

From a prepping point of view, if someone does not want to even touch raw meat, how are the supposed to hunt, fish, butcher, and cook animals? If they get hungry enough, those squeamish millennials will probably have a change of heart.

One of my earliest memories was granny going out to the chicken yard, grabbing a chicken, and cutting its head off with a  hatchet. A little while later granny had a lunch of fried chicken and cornbread ready.

There are still a great number of people who raise their own food. However, in just a couple of generations we went from plucking chickens with granny, to being too squeamish to touch raw chicken?

What went wrong?

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