5.11 Launches ‘5.11 ABR Academy’ at Company-Owned Retail Stores
AllOutdoor Staff 03.13.19
Irvine, Calif. (March 12, 2019) – Global leader in innovative tactical apparel, footwear and gear, 5.11 Tactical, is officially launching a program of instructional classes hosted at its 45 company-owned retail stores throughout the U.S. The 5.11 ABR (Always Be Ready) Academy events are free to the public and will be held monthly at different company-owned retail locations nationwide. The 5.11 ABR Academy shows 5.11’s commitment to the 5.11 Always Be Ready mentality extending beyond just a customer’s apparel, footwear and gear.
“One of the main focuses of 5.11’s company-owned retail expansion plan is to make 5.11 stores experiential retail destinations,” said 5.11’s Senior Vice President of Retail, Jeff Roberts.
“We will provide our consumers with not only the gear they need to be ready – but also practical experiences to help them be prepared too.” Roberts continues, “Our 5.11 ABR Academy program will transform our stores into more than just a point of sale – they’ll serve as the interactive consumer destinations we always intended for our stores to be.”
The clinics themselves will provide attendees with lessons in readiness skills within five main areas of training: trauma care, self-defense, everyday/concealed carry, fitness and outdoor adventure. Each class will be hosted by certified experts in each field and provide consumers with first-hand learning and guidance in these areas of practice.
The 5.11 ABR Academy mission is to empower the community to “Always Be Ready.”