Project 48 Mission: Nosler’s 1st Partners are Tim Kennedy & Colion Noir


Project 48 Mission: Nosler’s 1st Partners are Tim Kennedy & Colion Noir

It nearly goes without saying, but 2020 was one heck of a roller coaster ride for all of us. One bright spot amongst all the changes we had to implement into our lives was seeing an unprecedented amount of people get outside, enjoying the outdoors, shooting firearms, and hunting! Not only did 2020 see an exponential spike in 1st time gun owners, which is phenomenal, but there also was an incredible surge of people going hunting again, or potentially, for the first time. To keep that trend going and grow it even more, Nosler has started their NEW Project 48 Mission.

The aim of Nosler’s Project 48 initiative is to get more people shooting, keep those intrigued by hunting engaged for years to come, and also educate shooters – both new and old – on firearm safety, maintenance, and issues surrounding 2A legislation that we all might not be aware of. Through these cumulative efforts and with the help of industry titans, Tim Kennedy and Colion Noir (with more star power to follow), Nosler is looking to make the passion of hunting and firearms a lasting trend and not a fleeting one. They go on the further explain their mission in the Press Release statement below:

“Bend, Oregon – February 15, 2021 –  On the heels of a year where new hunter participation increased dramatically and more than 8 million people became first-time gun owners, Nosler has announced plans to launch their new “Project 48” initiative designed to welcome, engage and educate this record number of new shooting sports enthusiasts. Social media powerhouses, Tim Kennedy and Colion Noir, have been revealed as the company’s first partners to lead efforts behind the mission.

The partnerships bring together two of the industry’s most eminent 2A activists and shooting sports enthusiasts with the trusted leader in premium ammunition, bullets and rifles. In collaboration with Nosler, both Kennedy and Noir will utilize their significant social media platforms to reach new shooters and deliver content that resonates with the growing shooting sports community. Project 48 content will cover a broad range of topics including firearm safety and maintenance, shooting drills, information on 2A legislation and tips for new hunters.

An attorney by trade, Colion Noir is recognized as one of today’s leading voices for young gun enthusiasts, producing firearm lifestyle and 2A content for his millions of followers on Instagram, Facebook and YouTube. In addition to social media, Colion appears regularly as a FOX News commentator on the issue of gun rights.

project 48
Photo Credit: Nosler – Tim Kennedy

Tim Kennedy rose to fame as a professional MMA fighter in the UFC. A lifelong martial arts athlete proficient in jiu-jitsu, boxing and wrestling, Kennedy was inducted into the Black Belt Hall of fame in 2011 as MMA Fighter of the Year. In addition to his professional fighting career, he is an active, Ranger qualified, Green Beret, Special Forces Sniper with tours in Iraq and Afghanistan, as well as others around the globe. Kennedy’s accomplished career has catapulted him into the social media spotlight, amassing over 1 million followers across his platforms. Today, he plays an important role in empowering people of all backgrounds to take ownership over their safety by offering specialized self-defense, firearms and emergency response training through his company Sheepdog Response.

Additions to the Project 48 lineup will be announced throughout 2021 and is set to include a unique pool of talent that includes military personnel, professional athletes, 2A activists and more.

‘As we charge through the first quarter of the 21st Century, we are focused on partnering with the pillars of our industry who are leading efforts to educate our millions of new consumers’ said John Nosler, President of Nosler Inc. ‘Our new Project 48 partners are dynamic leaders who are committed to addressing the most critical issues facing our industry- new hunter recruitment and new shooter education. We couldn’t be more excited to welcome Colion Noir and Tim Kennedy to the Nosler family and are looking forward to joining forces during this pivotal time in the shooting sports industry.’

To see the collaboration within the firearms industry that Nosler is creating is tremendous because it aligns so many core values all into one mission: be a responsible gun owner, share your passion, and be good stewards of the outdoors.

I am an avid hunter and firearm owner, as I am sure many of you are as well who are reading this, but have you introduced someone new to shooting or hunting lately? Would you be willing to jump on board with Nosler and get more people involved in the shooting sports and hunting? Are you one of the first time gun owners or first time hunters? Nosler’s Project 48 could get a lot of people off of the bench, and out into the game.

As always, let us know all of your thoughts in the Comments below! We always appreciate your feedback.

project 48
Photo Credit: Nosler – Colion Noir
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