Shimano Expands Premium Suspended Jerkbait Lineup with New Colors
Eugene L. 03.31.25
Shimano North America has brought out five new color patterns for three of its premium suspended jerkbait models: the World Minnow 115SP, Zumverno 95SP, and Zumverno 115SP MR. These new color patterns combine Shimano’s Boost Concept lure tech with a high-quality, ultra-natural-looking finish to bring in more strikes from even wary fish. All three of the premium suspended jerkbait offerings now feature the much-requested Matter Perch pattern, a favorite of Northern fishery anglers all over.
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“Shimano is excited to introduce new color options to our celebrated jerkbait lineup,” says Bob Mahoney, Shimano Marketing Manager. “By combining proprietary technologies like FLASH BOOST, JET BOOST, and SCALE BOOST with a variety of baitfish-imitating patterns, anglers are now equipped to handle any conditions they encounter on the water.”
World Minnow 115SP – MSRP: $19.99
A staple in the Shimano lineup, this 115mm suspended jerkbait delivers an erratic side-to-side darting action that imitates fleeing baitfish. Along with this action and top-notch color patterns, the lure comes with Shimano FLASH BOOST tech to emit lifelike flashes even when paused in the water column. With a diving depth range of 4-6 feet, the World Minnow 115SP is perfect for targeting fish at mid-range depths. It is now available in three new colors—Matte Perch, Horned Minnow (limited edition), and Jalapeno (limited edition)
Zumverno 95SP – MSRP: $18.99
A compact jerkbait, the Zumverno 95SP provides a deadly option for when bass are wanting something smaller. This jerkbait comes with Shimano’s JET BOOST, FlASH BOOST, and SCALE BOOST technologies to make for a long casting, ultra-realistic lure that emits lifelike flashes in the water. The Zumverno 95SP now comes in Matte Perch to match fry of the year perch in northern waters.
Zumverno 115SP MR – MSRP: $22.99
Delivering a nose-down posture, the Zumverno 115SP MR is easy to keep track of on a forward-facing sonar screen while still having an erratic darting action. The unique bill on the lure allows it to deflect off of structure, letting it be fished in and around hard cover. This jerkbait dives down to seven feet, letting it excel at reaching and getting bites from mid-range depth fish. It is now available in five new colors—Matte Perch, Macchiato, Wintergreen, Horned Minnow (limited edition), and Jalapeno (limited edition).
