Glock Announces its Newest Spokesperson, Chuck Norris
Ben Ryder 04.08.19
Glock announced today that they will be partnering with Chuck Norris who will act as their official spokesperson. Last April, I reported on the tragic passing of long time Glock spokesperson R. Lee Ermey, who had been a staple of Glock’s trade show presence. With a large void left by Ermey’s passing, Glock set out to find someone with just as large of a personality. Here is more from Glock:
SMYRNA, GA—April 8, 2019—GLOCK, Inc., a leading innovator and global manufacturer of firearms, today announced legendary world champion martial artist, actor, producer, philanthropist and entrepreneur Chuck Norris as the company Spokesperson.
As a company driven by a commitment to perfection, relentless innovation and disciplined precision, GLOCK was seeking a spokesperson that exemplifies the same characteristics and principles. The parallels between GLOCK and Norris deliver an authentic, fun and legendary alignment of brands.
“Chuck Norris revolutionized and ushered martial arts into the American mainstream just like GLOCK revolutionized firearms by inventing and commercializing polymer-based pistols and the SAFE ACTION® System” said Josh Dorsey, Vice President of GLOCK, Inc. “Having him represent the GLOCK brand brings two iconic names together that are mutually committed to perfection and their fan base. We couldn’t be more excited about this partnership.”
The collaboration will include traditional, digital and social campaigns as well as public appearances, the first being at the NRA Annual Conference in Indianapolis April 26-27, 2019.
“I’m honored to partner with this world-renowned brand,” said Norris. “The values that I have built my life and brand on—tough, real, constant and powerful—are echoed in everything that GLOCK does and creates. Let me put it this way, if I ever decided to go into firearms, there would be no point—I would just be recreating what GLOCK has already built. The only thing that would change is the name.”