Federal Ammo Teaming Up with MeatEater
Russ Chastain 10.24.19
There’s about to be a new line of Federal ammo on gun shop shelves, co-branded with MeatEater. Look for it in early 2020.
From the press release:
Federal Ammunition, the world’s largest ammunition manufacturer, announced the forthcoming launch of an exclusive line of ammunition in partnership with MeatEater. This new line of ammunition will be available in stores starting January 2020.
MeatEater is a media company and lifestyle brand founded by renowned outdoorsman, TV and podcast host, and conservationist Steven Rinella. Federal Ammunition’s MeatEater line will include centerfire, shotshell, and rimfire ammunition that delivers on the expectation of premium performance for all hunting disciplines.
“The MeatEater brand and Federal Ammunition are a great match,” said Federal Ammunition’s President Jason Vanderbrink. “The connection Steven Rinella has with his dedicated audience is on par with Federal’s history and heritage within the hunting community.”
MeatEater’s passionate fan base is already well-acquainted with the field-to-table ethos that is at the center of the brand’s content, from podcasts and TV to articles and social media. To match that core value, every centerfire box of MeatEater ammunition will include a favorite recipe from MeatEater’s experienced kitchen.
“I’ve used Federal Ammunition for most of my life because it’s the best on the market,” said Steven Rinella. “Our whole team is excited to be partnering with the brand we depend on for quality and consistency in the field, which leads to quality and consistency in the meals we share with our families.”
Initially, Federal Ammunition will launch the MeatEater line of ammunition with the proprietary Trophy Copper centerfire ammunition. The line will feature eighteen calibers ranging from .223 to 338 Lapua Magnum and will include popular offerings in 6.5 Creedmoor, .270 Win, 30-06, and 300 Win Mag. The comprehensive line will include turkey loads, bismuth offerings for waterfowl and upland enthusiasts, and rimfire products for plinking and small game hunting.
Will it be better than other Federal ammo? To quote Paul Harrell, “You be the judge.”
As for me, I’ll refer to one of my late father’s favorite lines: “If it shoots, I like it.” So yeah, I’m in favor.
For more information on Federal ammunition, visit www.federalpremium.com.