Daiwa Expands Relationship with Traditions Media
Megan Plete Postol 06.07.21
Daiwa – the premier reel manufacturer and arguably one of the most recognized brands in fishing – has branched out and with great success. Premium fishing line, lures, and exceptional accessories are now staple and living up to the iconic Daiwa name. To strengthen the marketing charge, Daiwa has officially placed the fishing line, lures, and accessories categories on the Traditions Media assignment desk.
“We watched what Traditions Media was doing for other premier fishing brands, including winning numerous ICAST awards, so I was pleased when the timing was right to have their team promote our brand and reels,” said Curt Arakawa, Daiwa’s Marketing Manager. “They’ve really proven themselves over the last two years, so we felt it was time to officially include fishing line, lures and accessories into our relationship. I look forward to what we’ll achieve together in the future.”
“Daiwa has been with me since childhood,” said Traditions Media president Noel Vick. “I caught my very first walleye on a Daiwa reel my grandfather, surprisingly, trusted me to use. It was his favorite and I was honored to fish it.”
Vick continues: “My honor for Daiwa continued when they chose Traditions Media to promote their reels two years ago. It’s been a fantastic relationship, too, leveraged by the fact Daiwa builds best-in-class product, so there’s truth in every word we write. And now, we look forward to helping market Daiwa’s lines, lures and fishing accessories.”
Daiwa has rapidly become a tip-of-tongue name in fishing lines, introducing several innovative products over the last few years. The Daiwa J-Braid series thoroughly disrupted the superline category, priced-perfectly while providing exceptional performance. As well, J-Fluoro Samurai and J-Fluoro are stifling competing brands in fluorocarbon fishing lines. Maintaining the surge, Daiwa is introducing a spectacular new line at ICAST 2021.
Daiwa is also on a bull-run bringing new lures to market. Freshwater baits such as the TD Minnow, SC Shad, Double Clutch and Dr. Minnow Jerkbaits perform as awesomely as they look in the package, the manufacturer said. Daiwa covers saltwater in spades, too, with favorites like the FK Jig, Zakana Jig, Mr. Slow Jig, Salt Pro Minnow and popper varieties dealing up wins worldwide. And watch for new lure introductions at ICAST 2021.
To that, Daiwa has an exclusive distribution agreement with Ever Green, another prominent Japanese lure manufacturer. Baits like the new LOUDBUZZ, Gizmo and Piccolo have taken bass fishing by storm.
Daiwa has expanded into fishing tools and accessories, too. Last year’s Tackle Barn introduction was a smash hit. The imaginatively shaped tackle bag was instantly popular with anglers. Numbers of other accessories, such as fishing tools, backpack tackle bags, boat bags and soft sided coolers and reel maintenance products round-out the current lineup, and there’s more to come.
“Watch for a windstorm of new product introductions in the coming months. And team is amped-up about helping bring them to market,” Vick said.