Keep Bait Lively with EGO’s NEW Soft Sided Bait Cooler
Eugene L. 04.12.24
While some people might not want to admit it, oftentimes it is hard to beat a frisky live bait. No need to match the hatch with lures when you have the real deal in your bait cooler. But the key thing here is you need a frisky live bait, not a half-dead one. No point in paying extra or putting in more work to just have a warm bucket of fresh dead baits. EGO Fishing has brought out a new product to help anglers with just that. The new EGO Soft Sided Bait Cooler is built around the principle of keeping your bait cool, it is made from soft but durable TPU fabric that is generously insulated. Warm water retains less oxygen and can lead to more nitrogenous waste build-up as well, both of which can easily weaken and kill your bait.
Beyond the material choice, the shape of the EGO Soft Sided Bait Cooler was designed with bait longevity in mind. A round bait cooler keeps your bait in better condition. Instead of bouncing off four walls, the bait will just follow the circular wall of the cooler and stay in better condition. Additionally without any corners to get stuck in, there is no chance of your bait suffocating when they all cram into a corner. To make things easier on both the bait and you all the EGO Soft Sided Bait Coolers come equipped with a mesh bag that slides in and out of the cooler, that way you can just lift the bag out and easily scoop out the bait you need. No chasing of bait means less stress for them, keeping them in better condition for longer.
Talking about oxygenation, the EGO Soft Sided Bait Cooler comes with an external pouch welded onto its side to securely attach a portable aerator. This pouch fits about every brand and model of aerator on the market. Above the pouch is a versatile cutout that will fit various diameter hoses as well to give you even more options. Lastly, the insulated lid of the cooler features a waterproof zipper so no need to worry about sloshing water on you or inside your car as you make it to the ramp from the bait shop.
EGO Soft Sided Bait Cooler Key Features
- High-performance TPU performance fabric
- Holds water temps constant for up to 12 hrs.
- Built-in aerator pouch
- Provides controlled environment for bait fish
- Circular design to keep bait fish healthy
- Internal sleeve to easily lift bait fish
- Comfortable carry handle
- Lightweight and easy to carry
- Shoulder strap included
- Weight 2.6 lbs.
- Measures: 10” L x 10” W x 13.5” H
- MSRP $99.99
- Aerator not included
