The James Brand & Timex Collaborate to bring Back Retro Colorways

In The James Brands second collaboration with watchmaker, Timex they have designed a watch that keeps pace with your adventures both on and off the trail. Timex, a renowned watchmaker, boasts a storied history in the world of horology. Founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut, the company initially specialized in clock production. It wasn’t until World War I that Timex, then known as the Waterbury Watch Company, entered the wristwatch market by producing affordable and reliable timepieces for American soldiers. These early wristwatches gained popularity for their durability and accuracy, and they soon became iconic for the brand.

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In the 1950s, the company rebranded itself as Timex Corporation, marking the beginning of its transformation into a household name. The slogan “Timex takes a licking and keeps on ticking” from their advertisements emphasized the robustness of their watches, further solidifying the brand’s reputation for rugged and reliable timekeeping. Over the decades, Timex continued to innovate, introducing various watch models, including the famous Timex Ironman and the Timex Expedition, which catered to the needs of sports and outdoor enthusiasts.

“The TJB edition of the classic Timex Ironman® fuses lightweight durability, modern design and energizing colors that look great on the wrist. It’s built with all you’d expect from an Ironman®, Including a countdown timer, a 30 lap memory stopwatch, customizable alarm, and an Indiglo® dial. The TJB Ironman® leverages a new double lug design and comes with a planet-friendly slip-thru fabric strap crafted from #tide upcycled, ocean-bound plastic. With an impressive 100 meters of water resistance, this Ironman® is down for the challenges of your next adventure.” -The James Brand

Patrik Orcutt

Patrik Orcutt is currently a writer for AllOutdoor who has chosen not to write a short bio at this time.