Shooter’s Choice 40th Anniversary marks Brand Refresh & NEW Gun Kits
Megan Plete Postol 09.12.23
To celebrate the 40th anniversary of the gun cleaning solvent brand Shooter’s Choice, the company has launched a fresh brand aesthetic and updates to its gun cleaning kit line. The most prominent feature of the brand refresh is the bright new color face, which was decided on after much consideration and collaboration between the marketing and sales teams at Shooter’s Choice.
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“We knew a change was needed to better align our brand with our vision,” Shooter’s Choice Creative Director Mark Komondor, said. “To further establish itself, we shifted the brand to be bolder, while also giving it a unique style that called back to previously used elements, including the logo, colors, and fonts. With respect to those key historical aspects, we also set out to differentiate the brand from competitors with new concepts.”
Shooter’s Choice is also marking the 40-year milestone with its newly-released gun cleaning kits. These kits are designed to give the brand a competitive edge in today’s market, ensuring a quality product at a budget conscious level. The new kits will be available in popular single caliber configurations: .22 caliber, .30 caliber, 9mm, .40 caliber, .45 caliber, and 12 gauge; with private label opportunities available at low minimum quantities. Coinciding with the release is the addition of new mops, brushes, and jags also at affordable price points.
“This is an undertaking born by our passion for firearms,” CEO Bill Kleftis, said. “We were able to elevate the quality of our kits when compared to others in the market, infusing our standards and practices by working closely with our partner and completing final assembly in our US facility. We are able to create the best value brand by combining our partner’s assets with several USA made key components, such as our FP-10 Lubricant Elite® CLP, in every kit.”
Available online now, consumers can expect to see these kits available in stores soon. Find more information at shooters-choice.com. The professionals at Shooter’s Choice have spent the last 40 years carefully formulating products that perform and provide top notch care for firearms. The line of cleaners, lubricants and protectants is used by professionals and amateurs alike – from target shooters to hunters, armorers and law enforcement and military personnel.
